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Writing Job Descriptions: Top 5 Tips to Help You Attract the Best Candidates

By Suzanne Lucas Updated October 25, 2023

Writing job descriptions can be difficult, but investing some extra time and effort can pay off in the long run. Crafting a strong job description is an essential step for hiring the right person and determining appropriate compensation levels.

Here are the top five tips for helping to improve your job descriptions and help attract the right talent for the position.

1. List Essential Functions

Essential functions are the critical day-to-day duties of a particular job that employees must be able to do. For example, if you are hiring someone to deliver pizzas for your restaurant, then driving a car or bike is an essential function.

2. Choose Your Words Wisely

Be specific about the words you use to describe physical requirements. List what must be accomplished, rather than how it must be done. It's important to consider all candidates in your search, including candidates who can perform a task with or without reasonable accommodations. For example, if a shipping employee will be allowed to use a dolly or mobility aid, the description should say the employee must be able to "move" 60 pounds, but not "lift" 60 pounds. Avoid using exclusionary language that would screen out certain applicants.

3. Be Honest

This may sound obvious, but hiring managers can be tempted to make a job sound better than it is. Whether you're advertising an open position or determining salary, including all the relevant details will make it easier to find the right match. Leaving out any duties, specifically unpleasant ones, may make the salary grade wrong, or even worse, make it difficult to retain a high-quality worker who would rather work for another employer in a position that is more in line with their skill set.

4. Update descriptions

When you repost a job description, consider whether the focus or essential functions have changed. As your business and its positions evolve, so will the different skill sets needed to accomplish tasks. For example, has the role of your marketing manager changed from supervising two employees to a team of eight? Does your CFO still handle HR functions or did you recently hire an HR specialist? Even a cashier job is likely to have changed in the past three years.

5. Consider compliance and legal obligations

The essential functions of a particular position may change over the length of an employee's tenure at your company, so it's best practice to include language allowing the employer to reserve the right to alter job duties. Because job descriptions are often concise, you may also want to state that the description may not cover all requirements of the job.

Writing job descriptions that are accurate and up to date can help you with a range of hiring tasks, from classifying employees to compensating them appropriately. Plus, it's vital for effective communication. When in doubt, consult an HR professional to help you build a great job description.

Learn More

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Talk to us about your recruiting and onboarding challenges, and we’ll walk you through the hiring and recruitment solutions we offer — including how companies like yours are using them. Call 866-622-8153 or start a quote to get started.

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